Sketch? Illustrator? I thought you said "design", not "art".

Literally just another article by an artists under the DELUSION they know what design is, whilst being devoid of the most basic of engineering concepts that mean design isn't just art unto and of itself.

But then I'm from the crowd who says web design should start in a plain text editor as if HTML doesn't even exist, organized in as logical a manner as if you were writing a normal flat page... you then mark it up semantically saying what things ARE, NOT what you want them to look like. Next you start creating your layout from the CSS.

Then and only then do you start dicking around with fonts, presentational images, colouration and effects. AFTER you have a functioning useable responsive layout.

Dicking around in some goofy visual editor IS NOT DESIGN.

And it's how you end up with broken inaccessible crap like that "outback" example with the grey below contrast minimums and absurdly undersized sub-fonts. I bet IRL it even flips the bird at users by declaring things in pixels.

The ellipsis in it is bad, but is really the least of its problems.

Bottom line if you're designing for the web using tools like Sketch or Figma, you're probably not qualified to design a blasted thing. You're an artist, NOT a designer as you have the entire process bass ackward.