Jason Knight
2 min readMar 11, 2023

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Hajime covered a few basic points.

To be brutally frank, "marketers" who pull those types of stunts are -- in my experience -- just trying to bullshit their bosses with numbers to PRETEND they do anything of value. It's just their flavor of bullshit bingo.

Any decent UX expert can tell you where and why your form went awry.l The only way that wouldn't become sufficient issue for them to start bitching at you would be on something unimportant, like one of those bullshit surveys big corporations have to bribe people into filling out with swag... like BK's "free burger for every survey" that are far more of a drain on the franchisee's resources than it provides any useful data to corporate.

The old joke:

Marketer: "Would you like to take a survey?"

John Q. Public: "NO!!! Would you like to take a hike?"

This is even more true to day where millions if not billions of people won't be tracked by client-side scripting heavy "tracking" because they run Adblock Plus, Ghostery, uBlock, Privacy Badger, TrackMeNot... Users are sick of the creepy levels of "tracking" and have across the board told such "marketers" where to stick it.

AND that's why -- even though they themselves provide one -- Google Lighthouse penalizes sites for using such tracking. EVEN THEIR OWN!

Same for that "call to action link" bullshit. What page does that CTA link to? You want to know when they progress, look at the numbers visiting that page.

If it's not a separate page and you went full scripttard with SPA bullshit, you've already screwed the pooch and told large swaths of users to sod off!

That's why if you need more information than what Analog or webalizer provides, you've either utterly and totally screwed the pooch in terms of UX and Accessibility, or you have some marketing turd who knows shit about shit trying to wank off upper management with "feel good sounds good" statistical hoodoo-voodoo that has less legitimacy than the mental masturbation of "Thoughts and Prayers"

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Jason Knight
Jason Knight

Written by Jason Knight

Accessibility and Efficiency Consultant, Web Developer, Musician, and just general pain in the arse

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